The Pursuit of (Cool)

From the schoolyard kids to the marketers everybody wants to get close to the cool guy…so what defines cool? R+I Creative presents “The Pursuit Of Cool”, a short series about hedonism, sharing and meeting cool people with stories. It all started with one quote… “There is no algorithm to define cool, you just know it when you see it”. R+I is a creative label that conceptualizes, produces inspiring content through innovative production and an immersive approach. Remember The Influencers…?! Just in case you missed it, keep on reading.

“Cool is taking chances that most other people won’t. Sometimes it works, sometimes it doesn’t. It often works more than it doesn’t. When it doesn’t, you make no apologies for it. Cool is saying ‘I tried’. Win or lose, your mission always remains the same. (…) Cool isn’t manufactured. Cool doesn’t ‘try’ to be anything. That’s what makes it cool. Cool is artistic, organic, innovative, and intangible. Cool just is.” Read more: A Conversation on Cool.

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture; “Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

Via @Nalden