Dutch stamps with augmented reality

The aptly-named Gummo, an Amsterdam-based design consultancy, were commissioned by the Dutch Post Office to create a set of stamps commemorating contemporary architecture in the Netherlands. As ‘the natural two-dimensional limitations of a postage stamp could never do justice to the full majesty of these projects’, they decided to create a separate set of five stamps with a grapich representation of the building, injected with some augmented reality. By combining illustrations with QR codes, lucky recipients of the graphic representation of the five buildings can hold their letters up to a webcam and see a 3D model of the building spring to life.

Seen at edgargonzalez.com via Wallpaper